Privacy Policy

(Last updated: 08-05-2025)

1. Introduction

Your privacy matters to us.
This Privacy Policy explains how ASTERIA INTERNATIONAL SAS, trading as AVANT-GARDE PARIS, collects, uses, and protects your personal information when you visit or purchase from our website [www.avantgardeparis.fr (the “Site”).

By using our Site, you agree to this Policy and to the lawful processing of your personal data in accordance with the EU General Data Protection Regulation (2016/679) and applicable French law.

2. Company Information

ASTERIA INTERNATIONAL SAS
Registered office: 61 Rue de Lyon, 75012 Paris, France
Email: bonjour@avantgardeparis.com
Data Controller: ASTERIA INTERNATIONAL SAS

3. Information We Collect

We collect and process the following categories of personal data:

  • Identity & Contact Details: name, billing & delivery address, phone number, email.

  • Order & Payment Information: products ordered, order value, payment method (processed securely by Shopify Payments/PayPal; no card data is stored by us).

  • Account Information: login details and preferences (if you create a customer account).

  • Device & Browsing Data: cookies, IP address, browser type, device information, and site activity.

  • Customer Support Records: communications with our support team.

4. How We Use Your Data

We use your information to:

  • Process and fulfill your orders.

  • Communicate order updates, returns, or refunds.

  • Provide customer support.

  • Manage your account and preferences.

  • Send marketing communications (only with your consent).

  • Improve our website and user experience.

  • Comply with legal and accounting obligations.

5. Legal Bases for Processing

We process personal data only when one of the following applies:

  • Contract performance: to fulfill orders and provide services.

  • Legal obligation: to comply with tax, accounting, or consumer laws.

  • Legitimate interest: to improve services and prevent fraud.

  • Consent: for marketing emails or cookies requiring approval.

6. Marketing Communication

You may subscribe to our newsletter to receive updates, offers, or campaigns.
You can withdraw your consent at any time by clicking “Unsubscribe” in any email or contacting us at bonjour@avantgardeparis.com

7. Cookies

Our Site uses cookies and similar technologies for functionality, analytics, and personalized advertising.
You can manage cookie preferences via your browser settings or through the cookie-consent banner on the Site.
For more details, please see our Cookie Policy (if published separately).

8. Data Retention

We retain your data only as long as necessary:

  • Order records: 10 years (as required by French commercial law).

  • Marketing data: until you withdraw consent.

  • Support correspondence: 3 years after the last contact.

When data is no longer required, it is securely deleted or anonymized.

9. Data Sharing & Third Parties

We share data only with trusted service providers that help operate our business, such as:

  • Shopify (e-commerce host & payment processor)

  • Payment gateways (e.g., Shop Pay, PayPal, Stripe)

  • Logistics & fulfillment partners 

  • Marketing or analytics tools (Google Analytics, Meta Ads if enabled)

All partners process data in accordance with GDPR and under data-processing agreements.

We do not sell or rent your personal data.

10. International Transfers

Some partners (e.g., Shopify Inc., based in Canada and the US) may transfer data outside the EU under adequacy decisions or standard contractual clauses approved by the European Commission.

11. Your Rights (EU Data Subjects)

You have the right to:

  • Access and obtain a copy of your data.

  • Correct inaccurate or incomplete information.

  • Request deletion (“right to be forgotten”).

  • Object to processing or restrict it.

  • Withdraw consent at any time.

  • Receive your data in a portable format.

To exercise these rights, contact bonjour@avantgardeparis.com
You also have the right to lodge a complaint with the CNIL (Commission Nationale de l’Informatique et des Libertés) in France.

12. Data Security

We implement appropriate technical and organizational measures to protect your data against loss, misuse, or unauthorized access, including SSL encryption and limited access to personal information.

13. Links to Third-Party Sites

Our Site may contain links to other websites.
We are not responsible for their privacy practices and encourage you to review their policies before providing personal information.

14. Updates to This Policy

We may update this Privacy Policy to reflect legal, technical, or business developments.
The latest version will always be available on this page, with the “Last updated” date at the top.

15. Contact

For any privacy-related inquiries or to exercise your rights, contact:
📧 bonjour@avantgardeparis.com
📍 ASTERIA INTERNATIONAL SAS
61 Rue de Lyon, 75012 Paris, France